PR WEEK – UAE PR firms ‘calm and resilient’ as crisis hits region

As featured in PR WEEK – March 2026

The Middle East has been rocked in recent days by a series of missile and drone strikes directed at several countries in the region, including the United Arab Emirates, which in particular is home to a thriving PR industry. PRWeek speaks to comms agencies in the country about how they are reacting.

by Elizabeth Wiredu