Why We’re Doing Exactly What We Tell Our Clients Right Now – And Why You Should Too
PR WEEK – ‘Expect more vanilla AI comms’ – Middle East PR pros offer 26 words on 2026

As featured in PR WEEK – January 2026 PRWeek asked PR and communications leaders in the Middle East to give 26-word predictions of what they believe is ahead for the industry this year. by Elizabeth Wiredu
Why Now Is Not the Time to Be Silent: The Power of Expert Voices in Uncertain Times

In times of uncertainty, people don’t switch off – they lean in.They search for guidance.They look for reassurance.They actively seek out voices they can trust. And for businesses, CEOs, founders, and experts, this creates a powerful moment –not for self-promotion, but for meaningful visibility. Because right now, showing up matters more than ever. There is […]