What I Wish I’d Known Before I Started Out in PR

pr-agency-dubai

The PR (Public Relations) industry has historically been rated as one of the most stressful industries to work in. This is a global census, of course, and things don’t look all that different in the UAE. From managing expectations end-to-end with not only impatient clients, but influencers, external agencies, media, and also your team, the […]

How does PR agency support sales?

pr-agency-dubai

We know that for most businesses the bottom line is sales. Sales are what pays the bills, pays the staff, and keeps you in business. But let’s be clear, PR is one way of SUPPORTING sales and helping you achieve other business goals. It is not to be held accountable for your sales targets all […]