TEN by TishTash Renews Annual Corporate PR Contract with Al Ghurair Group for Second Year

TEN by TishTash, the corporate communications division of TishTash Group, isproud to announce the renewal of its annual public relations contract with Al GhurairGroup at corporate level for a second consecutive year. The renewal marks a significant milestone in the partnership, reflecting the strengthof the strategic relationship and the impact delivered across year one. As […]

PR vs Influencer Marketing: What’s More Effective in the GCC?

Daiga Ellaby

In the GCC’s fast-moving consumer landscape, one question continues to dominate marketing conversations: Is PR or influencer marketing more effective? From Dubai to Riyadh, brands are investing heavily in visibility – but with rising costs, evolving consumer expectations and increasingly sophisticated audiences, it’s no longer about choosing the loudest channel. It’s about choosing the right […]