Influencer fatigue – can paid collaborations ever be authentic?
The dangers of influencer marketing ( Influencer fatigue ) are well documented, recently to the point that we feel the need to jump to the defense of working with influencers as part of your marketing strategy. There are horror stories – work not being delivered, zero ROI, and disgruntled brands and business owners all keen […]
Tips For Becoming A Successful Instagram Influencer in the Middle East
It’s no secret that gram is a different platform, long gone are the days when posting a pretty photo and a 3-word caption would lead to massive growth. #fail! In this blog post, our social media queen Nicole Clarke shares the top 3 strategies to take your Instagram Influencer career to the next level in […]
Influencer Marketing and how can it help your business grow
As a brand, it is imperative to find your target market. Apart from marketing, it is also essential to work on your brand’s social media. Traditional Social Media has now evolved and apart from organic content (read on social media trends for 2022), there are various aspects to consider like Ads and Influencer Marketing. Today […]