Last week on the 12 th February, iHerb, one of the world’s leading online retailers of
vitamins, supplements, and wellness products, marked a major milestone in the
region with the launch of its first fulfilment center in the Middle East, located in
Riyadh, Saudi Arabia.
The new facility brings more than 30,000 wellness products closer to customers,
enabling faster delivery, greater reliability, and improved local relevance. It also
reinforces iHerb’s long-term commitment to Saudi Arabia and the wider MENA
region, responding to rising consumer expectations around speed, trust, and
accessibility in health and wellness retail.
This launch represents more than an operational expansion. It reflects a move
toward localized, customer-first infrastructure designed to support faster delivery
while maintaining the quality, authenticity, and regulatory standards essential in the
wellness category. By investing in local fulfilment capabilities, iHerb is setting a new
benchmark for cross-border e-commerce in MENA and contributing to the Kingdom’s
evolving digital economy.
To coincide with this announcement, iHerb hosted an exclusive launch event with
senior global leadership present – Emun Zabihi, CEO & President & Juan Robledo,
General Manager, Middle East and North Africa.
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